Made to fit everyday just right. Lagom is a Swedish word that translates to “Just right” in English. The intention of Lagom is to create clothing with intention and care. Our products are made to fit ‘just right’, last a lifetime, and match with everything you already own.

Our goal at LAGOM is to be a reliable and unique clothing brand that creates clothing items that are intentional and versatile. We are committed to using sustainable materials as well as ensuring our production is ethical from the very start of our process. In the future, LAGOM would like to extend product range from intimates and basics to work wear, denim, and home goods. We plan to eventually sell our pieces in a temporary pop up store in major cities such as London, New York, Chicago, and Dallas. We will eventually open a flagship store in Stockholm and cement our name as your go-to, ‘just right’ clothing brand for all your necessities.